In my first career I worked in advertising, largely I worked in account management and planning. I focused on the research, understanding who is the target and what they want to hear. That said, I worked with the creative side closely and learned a lot of things about bringing a form of art to a message. So it was nice to spend some time exploring what this means as I think about my own work and how to "brand" it for teachers and students.
Color
After reading Baggio's The Visual Connection, it reinforced for me more than ever the power of visuals in communication. A big part of that communication is color. Our minds are programmed to respond to color, and each color creates a different feeling. This is called color psychology. The colors that I am feeling most represent the work I have been focused on in my masters are red and orange. To me these are warm colors, and in my research I found the following meaning is conveyed when you use these colors:
RED: Action, Adventure, Aggressive, Blood, Danger, Drive, Energy, Excitement, Love, Passion, Strength and Vigor
*I have bolded the words that speak to me when I see red: Action (we need to put things in action immediately to reach our students and support them. Drive, similarly we need to have drive to push through the obstacles (there are many!) that come our way in education. Passion, to me everyone in education has some form of passion as we wouldn't be doing this tough job that has such a powerful impact on students daily. Lastly, Strength to preserve and model that for our students daily.
ORANGE: Affordable, Creativity, Enthusiasm, Fun, Jovial, Lighthearted, High-Spirited and Youthful
*Creativity. We need it in education more than a lot of things. We need it to infuse and change our practice daily, we need it for engagement, and we need to model different ways of thinking for students. Similarly, Fun is needed to engage and lighten up the tough work we are doing daily. High-Spiritied, speaks to me because you have to stay high-spirited, positive in our current political and educational environment. One day at a time, one challenge at a time, and again to me this needs to be modeled for our students. Youthful, is another reason why
Want to read more on color psychology?
Color Psychology in Logo Design
FORM
What is form? Form as it relates to logo development needs to be powerful. It needs to have some wit and hint of symbolism in it. As with anything, a logo can just be that, a logo. Or, it can be so much more. Something that sparks your interest, makes you think differently. Yet, you can't make it too much. It has to in a simple and effective way communicate what you and your company, in this case me and my research has to offer teachers. It is a delicate balance.
Check out some of the logos in here, some great ideas for how to make a logo MORE than a logo.
50 Fantastically Clever Logos
Color
After reading Baggio's The Visual Connection, it reinforced for me more than ever the power of visuals in communication. A big part of that communication is color. Our minds are programmed to respond to color, and each color creates a different feeling. This is called color psychology. The colors that I am feeling most represent the work I have been focused on in my masters are red and orange. To me these are warm colors, and in my research I found the following meaning is conveyed when you use these colors:
RED: Action, Adventure, Aggressive, Blood, Danger, Drive, Energy, Excitement, Love, Passion, Strength and Vigor
*I have bolded the words that speak to me when I see red: Action (we need to put things in action immediately to reach our students and support them. Drive, similarly we need to have drive to push through the obstacles (there are many!) that come our way in education. Passion, to me everyone in education has some form of passion as we wouldn't be doing this tough job that has such a powerful impact on students daily. Lastly, Strength to preserve and model that for our students daily.
ORANGE: Affordable, Creativity, Enthusiasm, Fun, Jovial, Lighthearted, High-Spirited and Youthful
*Creativity. We need it in education more than a lot of things. We need it to infuse and change our practice daily, we need it for engagement, and we need to model different ways of thinking for students. Similarly, Fun is needed to engage and lighten up the tough work we are doing daily. High-Spiritied, speaks to me because you have to stay high-spirited, positive in our current political and educational environment. One day at a time, one challenge at a time, and again to me this needs to be modeled for our students. Youthful, is another reason why
Want to read more on color psychology?
Color Psychology in Logo Design
FORM
What is form? Form as it relates to logo development needs to be powerful. It needs to have some wit and hint of symbolism in it. As with anything, a logo can just be that, a logo. Or, it can be so much more. Something that sparks your interest, makes you think differently. Yet, you can't make it too much. It has to in a simple and effective way communicate what you and your company, in this case me and my research has to offer teachers. It is a delicate balance.
Check out some of the logos in here, some great ideas for how to make a logo MORE than a logo.
50 Fantastically Clever Logos
